You know the song “I Heard It Through the Grapevine”? (Of course you do.) If you remember high school (or any high school TV drama), you know that the grapevine can be a bad thing. However, sometimes the grapevine can be used to your advantage…the dental grapevine that is. Equipment reps are in and out […]
Author Archives: Craig Hanks
We’ve talked about two different types of mailers you can utilize on your quest. One focuses on quantity while the other focuses more on personalization. Though there are multiple differences, the theory of what to include is applicable to both. I obviously really like to use dating analogies because that’s really what searching for the […]